With more than 25 years of experience in public relations and communications, Rebecca Whalen has advised nationally recognized brands on building relationships with their audiences. As founder of The Local Edit, she brings that experience to Colorado sourcing and local partnerships, pairing an understanding of corporate expectations with a love of discovering what makes this state special.

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Rebecca’s commitment to supporting local businesses deepened after her family lost their home in the Marshall Fire. In the aftermath, she experienced firsthand how Colorado communities and local businesses showed up with generosity, compassion and a determination to help their neighbors. That experience reinforced her belief that choosing local can make a difference, both to the people behind a business and to the community around it.
 

The Local Edit brings those two worlds together: the care and creativity of independent Colorado businesses and the attention to detail corporate clients depend on. Rebecca finds the right local partners and stays involved from discovery to delivery, creating something distinctive while making the process easier for her clients.

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Rebecca lives in Colorado with her husband, their two children and their dog, Wish. Outside of work, she can often be found exploring farmers markets, discovering local businesses or heading out on a family road trip. There’s always another corner of Colorado to explore.